The Ultimate List of 700+ Trigger Words for Impactful Content

Whether you’re a copywriter, content creator, salesperson or really anyone who needs to write for work – trigger words are a must in your life.

But what is a trigger word? Well, trigger words are words that are short and precise but pack a punch that initiates a process or course of action. The right word evokes an emotion and the right emotion can steer your reader in the direction you want him to go.

So instead of searching through dictionaries and thesauruses for words with a strong emotional kick, check out our list of more than 700 trigger words to make your copy, email, call to action or really just any text, attention-grabbing and persuasive.

Positive Trigger Words

A person has a few main strong emotions that evoke certain actions and feelings. When you write your copy, it’s best to keep things bright – making your reader more motivated and helping them associate your product or message with something positive.

The six main positive emotions are:

curiosity trigger words

Curiosity

To grab one’s attention you must first spark some curiosity with your words.

WonderInterestinquisitivenessRarity
OddityMarvelNosinessConcern
PryingRegardProdigyPry
QuestioningEagernessMeddlesomeCurio
Thirst for knowledgeMeddlingSnoopinessAnomaly
PhenomenonInvestigationSearchingMiracle
KeennessPeculiarityTrinketStunner
AstonishmentSightWeirdnessIntrigue
CognitiveAdmirationAmazementQuest for knowledge
From the heartDesire for knowledgeHunger for knowledgeQuirk
GeniusWhizShockerCrackerjack
CareWillConcernmentFascination
happiness trigger words

Happiness

Happiness is a good feeling to sell to your customers, here is a list for the best trigger words describing happiness:

AmusingFunnyLight-heartedRelish
BeamingGiddyLivelySatisfied
BlissfulGladLuckySerene
BuoyantGleefulMerrySmiley
CarefreeGood-humoredMirthfulSmiling
CheerfulGratefulOn top of the worldSpirited
CheeryHighOptimisticSprightly
ChipperHigh-spiritedOverjoyedSunny
ChirpyHilariousOver the moon.Thrilled
DelightedHystericalPeacefullTickled pink
EbullientInvigoratingPerkyUpbeat
EcstaticJollyPlayfulWacky
ElatedJoyfulPleasedZany
EntertainingJoyousPositiveZesty
EuphoricJubilantRadiantZingy
ExhilaratedLightRejoicingZippy
motivation trigger words

Motivation

Being able to motivate your reader could put a great impression on your brand.

AbsorptionDesireImpulsePoint
AdvanceDeterminationIncentivePredetermination
AgencyDevotionInfluencePredisposition
AimDriveInitiativePush
AmbitionDriving forceInspirationRationale
AnimationEagernessInstigationReadiness
AppetiteEncouragementInterestReason
AspirationEnergyInvolvementResolve
AssiduityEnterpriseKeennessSpark
AvidityEnthusiasmLivelinessSpice
BasisExcitementLoveSpirit
BoostExhilarationMomentumSpur
CampaignExuberanceMotivationSupport
CatalystFadNeedThirst
CauseFireOccasionUrge
CommitmentFixationOomphVehemence
ConvictionGimmickPassionVibrancy
CrazeGoadPepVitality
DedicationGoalPerseveranceWarmth
DemandImpetusPizzazzWillingnes
trust trigger words

Trust

Working on readers trust will end up them trusting your brand, and perhaps – becoming a customer.

FaithCustodyConvictionTrusteeship
ConfidenceCount onHave faith inCommit
CreditSafekeepingBank onStock
BeliefObligationCertitudeConfide in
BelieveChargeConsignDependence
EntrustCertaintyProtectionCommision
AssuranceResponsibilityWardLean on
RelianceDepend onPlace confidence inRely upon
CredenceConfideCartelLiability
CareExpectationPresumeSwear by
GuardianshipDutyExpectBelieve in
Rely onAssignKeepingCombine
surprise trigger words

Surprise

A surprise factor in your copy or text brings a certain wow-factor a reader looks for.

shockshockeraffectaghast
surprisaldismayblowfairly
astonishmentconsternationactmarvel
amazementbogglethunderboltskittish
movewondermodificationappall
amazescarechangewow
stunnerdramaticalterationsurprisedly
unexpectedexpectperturbationwonderment
bombshellsuddendisruptionperipeteia
stormdoubtfloorperipety
astonishdisappointmentassailperipetia
astoundfrightstrikeunlikely
flabbergastannouncementthunderclapcoming
blindsideunexpectednessthunderstruckawe
take abackdumbfoundedstunsurprising
surprisinglyimpressamazinglyfrightful
safety trigger words

Safety

Making your reader feel secure and certain is another good way to make sure they would come back for more.

securityqualityconditionmaintenance
guardenvironmentalpreventativeimprove
safesafeguardcountryequipment
refugehazardscontraceptivetransportation
guaranteereliabilityscorehandling
protectionsecuresalvationtesting
ensuresafenessbiosafetystandards
monitoringcertaintyharbourageinspection
bingledefenseharboragerequirements
safety catchshelterpreventiveregulations
insurancefeelinginvulnerabilitystatus

Negative Trigger Words

Even though its best to keep the expressions and trigger words positive, negative words have a strong impact as well and is a very good tactic to be remembered. But take note, that per our humble opinion, its best to keep things positive.

The four main negative emotions are:

anger trigger words

Anger

Basing your copy on anger can be good if you wish to express disapproval and voice out your opinions in a strong and certain way.

ragefrustrationchafeembarrassment
iresympathymiffdismay
emotionfearviolencediscontent
indignationdispleasureirafeelings
resentmentexasperationpiquebitterness
wrathdissatisfactionfuriousunease
annoyanceanxietyaggravatedespair
outragedisgustangrinessdistrust
exasperateanimosityvexationskepticism
choleradrenalinespitecriticism
hatredenrageirkbacklash
see redmaddenoffendoutcry
aggressioninfuriatemadnessgrief
furyumbragebad tempertensions
emotionsexacerbatestressrevulsion
provokeangrybody languagesentiments
hostilitygallinfuriationanguish
fear trigger words

Fear

Fear-based content can be impactful, just make sure to not overuse it.

panicterrorhysteriaastonishment
anxietythreatfearfulfailure
dreadworrycold sweatfrustration
phobiaalarmfrightendespair
emotiondangerfrissonnervousness
aweangsttrepidationaquaphobia
horrorangerworriedperception
afraidclaustrophobiastartlesocial rejection
riskamygdalaarachnophobiaorganisms
frightreverencecreepybehavior
fearfulnessrevereterroriststimulus
acrophobiavenerateamazementafeard
concerncarebelievefearsome
scarevenerationterrorismterrify
intimidationaffrightconcernsdismay
apprehensionunafraidapprehensivenessfight-or-flight response
fearlesstimidityconsternationfearfully
greed trigger words

Greed

Greed is a selfish desire most feel, using the right words you can either describe what one wants or what one should avoid.

avaricedesirousopportunismcrave
covetousnessaviditydishonestyparanoia
desiredesideratumcowardicecovet
acquisitivenesswanterlazinessundesired
lustwishmaterialismwanna
capacitywantcapitalismwishful
avaritiainjusticeincompetenceyearningly
cupiditytreacheryconsumerismpossessiveness
envycapriceduplicityavariciousness
selfishnesswisherfoolishnesspopularity
ambitionconcupiscencemalfeasanceyen
arroganceshamewickednessbetrayal
stupidityself-righteousnessegotismdepravity
greedyobsessionmeannesshanker
irresponsibilityhatredeviljealousy
hypocrisyunbridledvindictivenessgluttony
excessesneedfulprofiteeringcynicism
hubrissleazecronyismdeceit
recklessnesstyrannyproductimmorality
ignoranceyearnpowernarcissism
lust trigger words

Lust

Unsurprisingly, sex sells. Being seductive or suggestive with your text will surely be attention-grabbing.

desireseductionobsessionkarma
despaircravefantasiesseptuagint
hatredhungerselfishnessprudential
krishnastarveavariceenvy
ignoranceluxurialoathingbetrayal
insatiablelustfulnessfascinationparanoia
obsessivesensespassionyearning
lovermindinfatuationloneliness
wantintelligencedesiresdecadence
unrequitedconcupiscencecuriosityappetite
sadness trigger words

Sadness

It is a very well-known feeling, and something we cannot go about in most of our days. Being to able to properly express sadness or worry can bring you closer to the reader.

thirstdespairemotionunfortunate
dolefultragicomicdisappointmentsaddened
sorrygrieflethargicshame
tragicheavyhearteddepressionpity
bittersweettragicomicaldisappointedashamed
badhappinessmoodugly
happymiserablelonelyunpleasant
melancholyunhappyboringdepressing
sorrowawfulmadnostalgic
depressive scaryuncomfortablesuffering
distressingterribledepresseddark
patheticcryingupsetanger
lamentableironicsadlyhorrible
pitifulgladfeelingfeels
deplorablesurprisefearwistful
sorrowfulterriblyhardlymelancholic
mournfulfeelmomenttragical

Conclusions

There are many words you can use to connect to your audience, and with the right connection – you’ll get them interested in what you have to offer. Hopefully, our list will be of great help.

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