How to pitch guest blog posts and score high-quality backlinks

If your daily job is related to making your company’s brand more visible online, you’re most probably working on getting links to your website. As we all know, links are one of the most important SEO ranking factors because Google uses them to measure websites’ authority and relevance. However, earning links is hard.

First, you have to create fantastic content that is interesting and valuable to other brands, so that they will choose to mention you. Second, you have to let other brands know about your amazing content. In other words, you have to do outreach marketing.

Outreach marketing is a term that is used to describe the process of reaching out to the right people and brands to help you tell your brand’s story.

Most content marketers spend a considerable amount of their time sending outreach emails, and the big part of these emails are guest blogging pitches. Since guest blogging is one of the most effective types of link building, in this blog post, we’ll explore the best practices on how to write outreach emails that lead to high-quality links.

Before writing a pitch

According to optinmonster, guest blogging works because you offer value to site owners in exchange for a link back to your site.

By choosing the right guest blog post opportunities, you can quickly build a diverse link profile and strengthen your positions in the organic Google search.

Before you start composing your first outreach email, you need to:

To scale up in link building, you need to create a system that allows you to cover all these tasks. Using the proper tools can help you with that. For example, you can use ahrefsBuzzsumo or SEMrush to find and analyze links. With the OxyLeads browser extension you can find contact information, and with Google Sheets, you can create a simple content calendar.

If you have these four steps covered, let’s go into more detail on how to compose an email that will score you a high-quality backlink.

1. Personalize

Outreach marketing embraces relationships; therefore your email should be highly personal. Using only “first name” and “company name” fields and vaguely talking about how great somebody’s content is, doesn’t count as personalization. You have to go deeper. Wordstream blog gives a great tip on how you can do this: drop your target a note about something they’ve created or written about, citing what you found valuable and even posing a question.

2.  Use your natural voice

Usually, editors and content marketers are doing outreach themselves and can smell scripted emails from a mile away. So, your job is to make your email sound as natural as possible. Remember, that the people you’re writing to, know all copywriting and marketing tips and tricks.

3. Don’t sound boring or salesy

Fellow marketers are an especially demanding audience that is more impatient and critical than any other type of client you will ever meet. Therefore, make sure that your emails aren’t dull, your sentences don’t sound salesy and that your subject lines are short and on point.

4. Warm up your contact

Sending pitches out of the blue is less effective than reaching out after you’ve established a relationship. It doesn’t have to be much: a comment on your target’s blog, a reply to their tweet or post on an online community, a clap on Medium, a share on social media (marketers love shares!), and so on. You want to get on your target site’s radar before you pitch and let them know that you’re following what they are doing.

5. Add a call-to-action

After complimenting your target on their excellent content and pitching yours, don’t forget to add a clear call to action. Your email recipient should understand what you’re asking from them. According to, the key here is to make the call-to-action sound like it’s beneficial to the both of you. So, you could tell them how well some of your other guest posts have performed, and that you’d like to do something similar for their audience.

Email script examples

Although we’ve talked about sending personalized emails, it doesn’t mean that you can’t use scripts. A well-written email with strategically placed variables can contain a lot of personal information.

These are some email scripts that we find incredibly well-written and recommend using as a source of inspiration for your own pitches:

Hi [First Name],

I was looking for content on [Topic] today, when I stumbled on your article: [Article Title].

Good stuff! I especially enjoyed [Something specific from their article].

Also, I just published a new guide on [Your Topic]: [URL].

As someone that writes about [Topic], I thought you’d enjoy it.

My guide may also make a nice addition to your page. Either way, keep up the awesome work with [Website]!

Talk Soon,

[Your Name]


Hi [Name],

I’m a long time reader. You may have noticed my comment on your post on [Article] (awesome article by the way).

I’m writing to you because I’d love to contribute a guest post on [Website].

I’ve been brainstorming some topics that I think your readers would get a ton of value from:

[Idea #1]

[Idea #2]

[Idea #3]

I’ll make sure the piece overflows with information that can’t be found anywhere else.

To give you an idea of the quality I’ll bring to your site, here’s a link to a guest post that I recently published on [Other Website].


[Your First Name]


Hey, [their name]!

I was digging around for information on [topic] today and came across your resource page: [link to resource page]

This is a fantastic list of resources. I didn’t even know about some of them.

If you’re interested, I actually just wrote a guide on [topic]: [your URL]

It might make a great addition to your page.

Either way, keep up the great work! Thanks for your time.


[Your Name]


Hey, [their name],

I was on the hunt for information on [topic] this morning when I came across [their URL].

I really like that you [talked about something important, emphasized something, explained something].

I actually just put together an infographic on [topic].

As someone who writes about [topic] quite a bit, I thought you might get a kick out of it.

Let me know if you want to check it out.


[your name]


Hey, [their name],

I just wanted to say, I’m a huge fan of your work. I especially loved [link to one of their recent posts].

Great stuff! [Insert key takeaway or funny comment]

I’m actually publishing a post on [topic] next week. Being a master at [topic], I thought you might enjoy it.

Would you mind if I sent you the link when it goes live to get your feedback?

Thanks for your time,

[your name]


Dear [Blogger’s Name],

[Compliment Here]

I’m writing to submit a guest post to [name of blog]. The post’s headline is [sexy headline here] and the article will include:

[Bullet point list of your article outline]

I’ve noticed articles on this topic are particularly popular with your readers.

To let you know a little bit about me, I’m a professional [name of your job]. I’ve previously written for [names of other blogs you’ve written for] and you can find samples of my work here:

[Links to relevant articles]

Let me know what you think. I’m excited to hear back from you!

Best wishes,

[Your name]


Hi [Blogger’s Name],

I’m writing to submit a guest post to [name of blog]. I was wondering if you would be interested in reviewing articles about any of the following:

[Pitch Article 1 title]

[Pitch Article 2 title]

[Pitch Article 3 title]

To let you know a little bit about me, I’m a professional [name of your job]. I’ve previously written for [names of other blogs you’ve written for] and you can find samples of my work here:

[Links to relevant articles]

Let me know what you think. I’m excited to hear back from you!

Best wishes,

[Your name]



To sum up, link building is extremely important, and guest blogging is a great way to score high-quality links. Don’t waste guest blogging opportunities by sending poorly written pitches. Instead, personalize, use your natural voice, avoid sounding salesy and get on your target’s radar before reaching out.

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